We Design Experience

Procedure to acquire the perfect retail design for your space:

The steps which are involved while designing a design for retail space are:

• Brand Research is conducted

  Very detailed research regarding the brand is conducted, which helps us to understand various aspects of the brands. The results lead us to understand what the brand stands for, what are the values, vision and missions set out be achieved by the brand. It’s the tip of the ice berg as many other aspects related to brand is derived through the research.

• Market Research is carried out

  After conducting brand research, market research is carried out with the purpose of knowing what the competitor brand is doing, what trends are currently famous in market. If the brand stands for the trends currently going on in the market, how is their marketing team incorporating it in their plan. If the brand is new and just launched, how can that space be used as a marketing gimmick for the upcoming brand.

• Benchmarking: Goal of the company

  It’s the level at which the brand sets for itself to reach/achieve. For an existing company, majority times the benchmark is set but sometimes the vision changes which leads to changes in expectation of the level set by a brand. It’s quite an important process as it gives us an idea what is required to achieve the level expected by the brand.

• Coming up with the design concept

  Once we are done with the above three mentioned steps, we get an idea regarding the brand values, where does it see itself and wishes to reach that level. What kind of marketing strategy would be required to be done by the brand. Combining all of the above things we come up with the design concept. While doing the above, we also take the future of the brand in consideration, because if the brand is required to be adapted in various outlets of the brand, then it needs to be modular in nature and the design should be standardized along with cost. The reason being the outlets can’t have different designs, it needs to be uniform. If possible, we try to add the sustainability aspect while designing the concept with the sole objective of helping the environment and reducing the carbon emission to the lowest level.

• Adding details to the concept design

  Each and every item ranging from the reception to the washroom will be detailed out. There are a number of factors which is looked upon while detailing the design concept. It starts from what kind of color pallet will be used at the reception, which materials will be chosen, how the person will stand and greet the potential customers. The person selected for this role will be chosen according to the required qualifications and a Standard Operating Principle (SOP) will be set for the operating person. These are some of the elements which are named. Furthermore, we look for the trend currently prevailing in the market and use that as a basis for detailing the concept.

• What will the ambience look like?

  Under this we decide how the lighting of the outlet will be. LUX level study is conducted to determine what kind of lights would fit in the outlet depending upon the design concept. Lux is a standardized unit of measurement of light level intensity, which is commonly referred to as “illuminance” or “illumination”. This study helps us determine what is the requirement, how much is required and how to achieve that. In this step, we again look into the benchmark of the outlet and see what’s the standard market productiveness. Seeing that we design the LUX level.

• Selection of the furniture

  The furniture should be designed in such a manner that it goes with the values of the brand, is currently the market trends and what suits the requirement best.

• Interior is designed

  The interior of the outlet is designed on the basis of the design concept with the objective of replicating the values of the brand in the interior of the store. Its deciding what color will be needed for the wall and flooring, how the fall ceiling will be. This should be done with the purpose of providing experience to the visitor of the store and show what the brand means using this as a medium.

• Selection of menu and SOP

  In this we select what kind of beverage will be served, the dish in which they will be served, how will it be served and what will the menu will be. Moving ahead as I have mentioned before SOP is decided, which include the design of the uniform, way of greeting, and how the products will be displayed to you.

• Music selection along with the choice of fragrance

  What kind of music will be played at the outlet depends upon the target audience coming in. Based upon the target audience, the music will be redesigned. For example, age of the target audience group ranges from 25-28, the music choice will be chosen for that specific group and be not of age group above that. Moving ahead, we design what kind of fragrance will be used in the outlet. The design of the fragrance is made keeping in mind the materials used in the outlet, how welcoming and capturing the fragrance is. It should be neutral in nature and shouldn’t drive people out of the outlet.

• Digital Interventions

  There are various screens which are placed around the outlet, and what kind of content is supposed to be displayed on those screens is decided. The content needs to be standardized so that it remains same across all the outlets of the brand. Central management system is designed so that the content in all the outlets is being run together and are centrally controlled in sync.