We Design Experience

Experience Consulting

Give customers a great experience, and they’ll buy more, be more loyal, and tell their friends about it. That is what every business strives for. Despite this, many customers appear to be dissatisfied. Call it an experience disconnect: companies utilize cutting-edge technology or slick design, but haven’t focused on or invested in the most important aspects that is creating an everlasting positive experience for customers.

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Higgs Boson and Co have commenced in year 2019 a consulting wing whose sole focus will be to provide brands with solution that will help them in providing an encouraging experience to customer which shall benefit the brand in a positive manner. Higgs Boson and Co is the first company in India to bring Experience Designing, which is still an unexplored market opportunity. People of India aren’t equipped with the correct information regarding this specialized service, thus leading to misconception. Higgs Boson’s design team envisions producing an experience that is developed with the brand’s ideals and values in mind. We have worked with various brands and offered experience design servicesin all sectors ranging from retail, commercial, hospitality and health sector. We operate in the unique space between creativity and consulting, and we believe that transformative spatial planning has the potential to advance humanity.

The experience design wing of Higgs Boson abides by the philosophy of 3R’s. The 3R’s are:

Research

Under this our team conducts a brand and market research. The findings of which help us determine the current trends prevailing in the market and what trends shall prevail in the future. Taking cues from past and present and  planning for future.

Response

Using the finding from research, Higgs Design team focuses on articulating a transformative vision which shall enhance the brands value in the market and make it stand out from its competitors. The design aims in providing the wants of the customers and brands at the same time.

Reaction

Once the design is completed, it is implanted that leads to refurbishing of the brand. All items are designed in such a delicate manner, that one can identify the brand and the kind of values it abides by. Each part of whole design is devised using the past and present data but also keeping the future in mind.

Development of new methods which aspires to bring in a change

Higgs Boson is constantly developing new cutting-edge methods for designing and testing ideas against matrix reinforced in order to connect our work to the forthcoming needs of customers and societies. Our in-house team uses various resources whole sole focus is knowing the solution to increase user experience in a space and incorporating scientific rigor into our design process enabling us to create unforgettable experience.


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Higgs Boson commits in delivering expectational service to our clients using ROI Initiatives:

  • New and innovative Approaches
    Developing new services and Unique Selling Points (USPs), as well as novel design approaches, insights, and thought leadership.
  • Enhanced Design Expertise
    Delivering evidence-based design concepts for various sectors, and increasing the depth of user and spatial knowledge, benchmarking, and guidelines.
  • Efficiency
    Making sure that the design which is being created factors in not only providing experience but also focuses on increasing the efficiency as a brand.

You can look at our previous projects which we have completed for several renowned brands such as Maruti Suzuki, largest automobile company of India. Higgs Boson had undertaken the challenge to revamp the whole brand. During this process, various divisions of the company was redesigned keeping in mind key component i.e delivering an experience. Some of the projects were Maruti Suzuki Drive School, Pitstop, MS Genuine parts, etc. You can rest assure with Higgs Boson and Co to provide the élite proficiency in the service field of experience designing.

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